The Importance Of Swot Analysis In Personality Development

This article discusses the importance of SWOT analysis. It shows how SWOT analysis helps you build your personality to the desired level.

Self-evaluation plays a vital role in the overall development of one’s personality. It may be applicable at any stage of life. The way that you use your skills and abilities to make achievements as much as you can possibly do while being aware of the elements hampering you to grow and develop, must be regarded as one of the best strategies, as it paves the ways to success. It is very important to constantly have a balanced and honest view of your personality, so that the capabilities may be unleashed to the most desirable and favorable manner and the weaknesses

be eliminated while the interactions with others be maintained convincingly, candidly and confidently. In doing so, you need to have a method that could help you out in knowing what your strength and weaknesses are; what opportunities are open to you and what threats your weakness exposes you. It would thus lead us to discuss SWOT analysis. SWOT is an effective method for the development of one’s personality and lifestyle.

SWOT forms from the initials of strength, weaknesses, Opportunities and Threats. These four elements of SWOT are very important in our life, as they are linked with our personality which encompasses all these four elements. As regards strength, you must observe what strength you possess in terms of your skillseducation and experience etc. As to the weakness, you need to pay attention as to what it’s that hinders you from achieving your goals, such as, negative thinking, short temperament etc. Regarding opportunities, you need to see what you can do to your level best to make your own circumstances better. In this way, threats are nothing but shortcomings that intervene to stop or delay your progress towards your goals.

One must accept the fact that life does not remain same. A particular

set of circumstances existing in a particular place or at a particular time may change any time. A pleasing situation may develop into unpleasant one. In short, vicissitudes or unexpected changes in fortune are a part of life that one has to deal with. In such times, the self-confidence could be a reason to win what is better for him or her and to come out of that particular situation. Hence, there is a need for having and building self-confidence. SWOT is a great way to build your self-confidence and develop your positive behavior that in turn leads you to extract numerous benefits.

So, to conclude with the abiding importance of SWOT analysis, it may be rightly said that it’s an effective tool that helps individuals to improve the positive aspects of the personality and eradicate the shortcomings. It is thus advisable to make a list based on the aforementioned four elements of SWOT. In order that this methodology may work to its optimum level, 4A Model- which suggests, Aim, Assess, Activate and Apply, must be put into practice so that rich results may ultimately be reaped and the personality may be developed to the desired level.

Written by:

K. A. Fareed (Fareed Siddiqui)

Writer, Trainer, Author, Software Developer

BBA, MBA-Finance, MPhil-Financial Management, (PhD-Management)

MA-English, MPhil-English

Module 1 - Leadership and Management ILM – UK

Pursuing CMA-USA

Individual Member of Institute of Management Consultants of India



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